Going Eco
Embracing sustainable cosmetics in a growing eco-conscious world
In the ever-changing world of makeup artistry, 2024 marks a shift in consumerism, with more and more makeup wearers opting for eco-conscious alternatives.
Growing trends are showing a change in consumer behaviour, with individuals opting for sustainable products over traditional makeup purchases.
In my work as a makeup artist, I’m seeing an increasing amount of clients requesting cruelty free, vegan and products with natural ingredients.
Leading the change in 2024 are makeup brands committed to changing the game. We’re seeing more brands prioritise cruelty free testing, responsible sourcing of ingredients and eco-friendly packaging. From innovative formulations to packaging made from recycled materials, these conscious choices are transforming our makeup bags, and the industry.
Let me share with you some of my very favourite makeup brands changing the eco game, and those I love to reach for for my eco-conscious clients. Think refillable packaging, vegan ingredients and super sustainable creative alternatives to assist in your change to a more sustainable makeup bag.
Vegan
Vegan makeup has transcended its niche and is now a staple in every makeup enthusiast's kit. Brands are formulating products free from animal-derived ingredients, offering an extensive range of shades and finishes. Whether you're into bold eyeshadows, vibrant lip colours, or flawless foundations, you can now achieve stunning looks without compromising your ethical values.
Vegan Recommendations
LUSH Skin Tints in Feeling Younger and Charisma
Add these into your routine either as a highlighter, to sheer out foundation or mix in with moisturise for an added pop of radiance.
Hourglass Caution Extreme Lash Mascara
A mascara for fantastic volume and lift.
Elf Flawless Satin Foundation
A light-weight, buildable foundation, great for combination to dry skin containing glycerin, a natural hydrator.
Refillable Packaging
Sustainable packaging is no longer an afterthought for brands; it's a statement. Brands are embracing compostable materials, biodegradable packaging and refillable options to minimise waste. The beauty industry is evolving towards a circular economy and you may find some of your favourite makeup products are now as environmentally conscious as they are stylish.
Refillable recommendations
Take a look at Hourglass. Committed to being completely cruelty free since their inception in 2004, their refillable lipsticks are a reminder that eco-conscious makeup can be chic as well as sustainable.
Check out : Hourglass Confession Refillable Lipsticks
No stranger to all things ethical, take a look at The Body Shop’s range of vegan and refillable makeup.
Check out : The Body Shop Tea Tree Face Base - refillable powder foundation.
What is ‘Clean Beauty’?
The focus on individual ingredients in cosmetics has seen a huge uplift since 2020, with companies putting emphasis on formulation when positioning their products in an increasingly populated market.
Whilst the term ‘clean beauty’ is predominantly a marketing term, taking a look into your favourite products ingredients can open your eyes to a world of natural ingredients and their benefits, with some people opting for these over traditional formulations.
The clean beauty movement continues to gain momentum in 2024, take a look at some of the following brands utilising natural ingredients.
Top Picks
Honest Beauty : Tinted Lip Balm Kosas : Super Creamy Concealer
Multipurpose
Streamline your beauty routine with multipurpose products that reduce waste and enhance your creativity. Sustainable beauty brands are introducing products that serve multiple functions, from lip and cheek duos to eyeshadows that double as highlighters. Embrace simplicity without sacrificing style with these eco-friendly, all-in-one products.
Ilia : Colour Haze Multipurpose Blush & Lip NudeStix : Nudies Matte Bronze & Eye
As a makeup artist committed to sustainability, I am inspired by the positive changes occurring in the beauty industry. The shift towards eco-friendly practices not only enhances our routines and makeup bags, but also reflects a collective commitment to a greener, more ethical future.
In 2024, will you be making a conscious choice in your makeup purchases? Embrace the eco-chic revolution, and together, let's redefine beauty with a purpose.
Credits: Photographer (all) Vera Change www.verachange.com @verachangephoto
Makeup and Hair by Jen Hunter www.jenhunter.co.uk @jenhuntermakeup